Policy
Privacy, by default.
Flieder is built around family control, careful review, and quiet memorial publishing. The full account of what we collect and how we use it is below — and never longer than it needs to be.
What we collect
Account details, memorial and person records, obituary and life-story text, privacy settings, location or QR preferences, guestbook tributes, photo or story uploads, claim requests, and the moderation trail that goes with them — plus the limited analytics and advertising-measurement data described below. We do not collect more than we need.
Drafts and accounts
You can begin a memorial before creating an account. Drafts are kept on your device until you sign up and choose to publish. Account access is used to protect the memorial, restore drafts, manage family controls, and review contributions.
Memorial visibility
Families choose private, unlisted, or public visibility. Private memorials are family-only. Unlisted memorials are shared by link. Public memorials may appear in search engines only if the family explicitly allows indexing.
Tributes and photos
Contributors may submit written tributes, stories, relationship details, and photographs when the family enables those options. By default, contributions are reviewed before they appear. Pending or rejected contributions are never shown on a public memorial.
Verification and claims
Claim and verification submissions may include relationship statements, authority explanations, and supporting documents. These are used solely to review who should control or verify a memorial. Documents are auto-deleted 30 days after the claim resolves.
Location and QR data
Families can add a meaningful place, address notes, coordinates, and QR sharing. Exact location is hidden unless the family chooses to show it. QR links are intended for programs, keepsakes, and memorial places.
Moderation and safety
Authorized family managers and moderators may approve, reject, or review contributions and claims. We may restrict content that appears false, invasive, abusive, commercial, or inconsistent with family privacy settings.
Cookies and analytics
We use a small amount of privacy-respecting analytics (PostHog) and error monitoring (Sentry) to understand how the product is used and to fix problems — never to build advertising profiles of you. If you arrive from a Google ad, Google Ads conversion measurement records that the visit led to a sign-up or purchase so we know our outreach works; where we use Enhanced Conversions, a hashed (not plain) version of your email may be shared with Google solely to match that conversion. These technologies use cookies or similar identifiers; you can accept or decline them in the banner, block them in your browser, and we honor Global Privacy Control / Do-Not-Track and use Consent Mode so nothing advertising-related fires in the EEA/UK until you agree.
Who receives data
Flieder runs on a small set of trusted providers, each handling only what their job needs: Supabase (database, authentication, image storage), Stripe (payments — your card details go to Stripe and are never stored by us), Vercel (hosting), Mapbox (maps), Cloudflare Turnstile (bot protection), PostHog and Sentry (analytics and error monitoring), and Google (advertising-conversion measurement, only when you arrive from an ad and consent). We do not sell your data, and we never use memorial content to train AI.
Your choices
You can export or delete a memorial you control at any time, edit privacy and indexing settings, and ask us to remove an account or its data. Reach us through the support page for any access, correction, or deletion request.
No grief commerce
Flieder defaults to no ads, no flowers, no candles, and no donation upsells. Paid features unlock preservation and family control — never grief-commerce defaults.
Support and takedowns
Families can use the support page to request review of unauthorized memorials, incorrect facts, privacy concerns, disputed claims, or sensitive content. A dedicated support contact is configured for the environment where Flieder is deployed.
Updated periodically. Material changes are surfaced before they take effect.